Beyond the Numbers: Why Bridgebuilding Needs Qualitative Data
"We completed our quantitative survey, but we don’t understand why people responded in the way that they did.” I hear bridgebuilding colleagues express this frustration regularly. It does not mean there is something wrong with the survey. It means there is a limit to what numbers alone can tell us. Some questions require a different kind of data. Read here to discover what qualitative data can add to the picture.